We are all aware that first impressions are forever lasting but it’s a company business card that is the last thing a potential client views before deciding to call. It’s the make or break moment. All the necessary information needs to be on that card. Business cards are a fantastic method for businesses to display their uniqueness and of course give out their details. Another boring bland white card with black font will no longer make the cut. The feeling of the card in the clients hand shouldn’t be cheap. The card should be made from a quality material to insure that it lasts. You’ve completed your business card designs and decided what information you would like to include on the cards. The last step is choosing what material your business card should be made of. You could go with the traditional textured card or go for something outlandish like foam, metal or plastic. The following article reviews three materials that you could create your business card from.
Plain and Coated
Plain white/coloured card is exactly what it says on the tin. Even so, there are very many different qualities and weights. A cheap card will feel slightly rough to the touch and is not suitable for business cards. A calendared card is the next step up and has gone through compression techniques to end up with a smooth surface. Many of the companies offering ‘free business cards’ or ‘budget cards’ will use this stock. A Coated card has been treated at the manufacturing stage and has a shiny surface which can be gloss or satin, which is less reflective. More often than not this will be coated on one side only. Again, this type of board has its uses, as it is fairly inexpensive. This is often used by people who need to bulk-buy their cards, e.g. taxi drivers, hairdressers, tradesmen etc. Quality is often sadly lacking though.
Textured card used to be very fashionable some years back. One of the most common (Conqueror laid) is still used widely today. Because of the texturing (narrow ridges indented in the card) the card actually feels thicker than it actually is. It was/is often used for a more traditional look, perfect for people in the legal profession, architects etc. One downside is that company logos and text do not look as pin sharp as they would on a ‘smooth’ board.
Specialist cards can cover such things as hot-foil printed cards, thick plastic cards such as the credit card types, business cards produced on mini CD’s that fit a standard CD drive, embossed cards, thermographic cards, die-cut cards, spot UV (ultraviolet) and would you believe, you can even get business cards made from wood! The only limit is your imagination. There are even companies that have created foam business cards and business cards that fold up into a 3D figure.